Planets And Solar System Essays - Astronomy, Planetary Science

Planets And Solar System Planets and Solar System The Planets and the Solar System Planets 2 A planet is a celestial body that revolves around a central star and does not shine by its own light (Grolier, 1992). The only planetary system that is known to man is our solar system. It is made up of nine planets which range in size and make-up. The nine major planets in our solar system are Mercury, Venus, Earth, Mars, Jupiter, Saturn, Uranus, Neptune and Pluto. There are also many other minor planets which are also in our solar system, but they are unimportant compared to the nine major planets. In this paper I will discuss the planets and how they are each unique. Mercury which is the planet that is closest to the sun is the first planet I will discuss. Mercury is the smallest of the inner planets. It is speculated that the heat from the sun made it impossible for the gases present to become part of the planetary formation. The surface of Mercury is extremely hot. It is approximately 470 degrees celsius on the surface and is thought to be even hotter at the two hot spots. These hot spots are on opposite ends of the equator. It is the heat of the surface that makes it impossible for Mercury to have any type of atmosphere. Mercury orbits the sun once every 88 days and has a true rotation period of 58.6 days. It is the closest planet to the sun and therefore orbits faster than any other planet (Thompson/Turk, 542, 1993). It is said that Mercury rotates three times for every two trips around the sun, so that during Planets 3 every alternate perihelon passage the same face points directly at the sun. Geologically, the most remarkable features of Mercury are compressional cliffs or faults, just the sort of wrinkles that might form in the crust if the interior of the planet shrank slightly (Morrison, 74, 1993). It is speculated that it was the solidification of Mercury's metallic core that caused this global shrinkage. Mercury is also . . . enriched in metal or depleted of rock (Morrison, 74, 1993). It is also believed that some of the inner core of Mercury is still in a fluid state. Scientists also believe that Mercury's surface is made partially of silicate rock. The best way to describe Mercury is, . . . small, heavily cratered and airless (Morrison, 71, 1993). Venus is the second closest planet to the sun and is said to . . . most closely resemble Earth in size, density, and distance from the sun (Thompson/Turk, 542, 1993). Venus is known to most scientists as the sister planet to the Earth. It is called this because it closely resembles the Earth's mass, density and diameter. The only thing different is that Venus is shrouded in thick clouds that completely hide the surface of the planet (Grolier, 1992). The surface temperature is also much warmer than that of Earth. Venus completes one revolution around the sun in 224.7 days. This makes the Venusian day equal to 117 earth days. It is thought that this slow rotation may be the reason why Venus has no magnetic field. Planets 4 The atmosphere of Venus made up of 98% carbon dioxide and 2% Nitrogen. This atmosphere also has the presence of helium, neon and argon. This is yet another thing which makes Venus different from Earth. The surface of Venus is quite a bit like that of the Earth. The surface has volcanoes and smooth plains. Much of the volcanic activity on Venus takes the form of Basaltic eruptions that inundate large ares, much as the mare volcanism flooded the impacted basins on the near side of the moon (Morrison, 93, 1993). One thing that differs from Earth is that there is no water liquid on the Venusian surface. Some of the scientific data that follows was taken out of Cattermole's book. The mean distance from the sun is 108.20 Km. The equatorial diameter is 12,012 Km and the equatorial rotation is 243 days. Finally the mass of Venus is 4.87*10^24 (Cattermole, 63, 1993). Venus, although different than Earth, is still our sister planet. Mars is the fourth furthest away from the sun and is recognized by its reddish color. Mars is also very much like the Earth. More than any other planet in the solar system, Mars has characteristics that make it an Earth-like world (Grolier, 1992). One thing that is very similar to Earth is the rotation period. Mars rotation period is only thirty seven minutes longer than the Earth's. This

Suggestions of past Brandmaps companies Essays

Suggestions of past Brandmaps companies Essays Suggestions of past Brandmaps companies Essay Suggestions of past Brandmaps companies Essay one may want to cut a few costs, with a huge cost saver being reducing the warranty and compatibility, especially if the relative importance of that specific attribute within that specific targeted market is not considered important. In the end, having a conducive product which meets the needs of the consumer is the bottom line when taking all new product decision variables into consideration. Introduction of a new product can be quite costly. A wise firm would initially do some prior research as to what activities are taking place within the particular targeted region, including industry growth and potential and other product formulations by competing firms. A firm would not be wise as to introduce a new product into an already over saturated or weak market. Reformulation bids are another testy item which requires intense scrutiny. Using some applicable aspects of game theory, one must anticipate what the competitors are doing in the particular targeted region, as a high Reformulation may be a complete waste of expense. This is where some calculated risk must be made. Introduction of a new product also experiences other divisional expenses which may add up, including the hiring of a sales force. Careful capacity planning should be done ahead of time so in the best possible scenario, a company will have enough capacity to produce all future ordered. In the worst possible scenario, full capacity will not be utilized and it can be sold to recover some of the capacity adding expenses incurred. Capacity planning is a touchy subject which quite frankly requires accurate long term forecasting in order for it to be cost efficient. At times, with the introduction of a new product, some short term pain must be experienced. Quite often, due to the lack of experience curve savings and presence of substantial smoothing effects, the initial cost of the product may be enormous and profit margins may be slim. Along with reformulation, sales force, initial intensive advertising and promotion expenses, there may stand to be little profit gained during an introduction. Negative profits during introduction are not a rare occurrence and a company should not be afraid to experience this. Do not worry, things will probably get better. There are a few more tips a firm can use in order to have a successful introduction of a new product. Our firm found that initial large expenditures in advertising during the roll-out of the new product is necessary for creating awareness of the product. From our advertising experiments we found that spending more money will always increase awareness of a product. If people like this new product, they will buy it. Increasing incentives for the sales force to work harder on selling the product is another feasible technique, such as increasing sales commission or salary. Dealers can initially be pushed to carry the product by providing temporary rebates. One must remember not to give these rebates for too long of a time or they will lose their effectiveness. A firm newly introducing a product must be brave and not scared to lose a bit of money during the first small stretch of existence and should not compromise their price at the expense of generating increased initial sales as this could be detrimental for long term profit. The last very important factor which should be taken into consideration is whether or not the product should be introduced into one or several markets. Our firms advice is that a company should try to create a product that is perfect for one market but can be accepted within others. We found that one of our newly introduced products was perfect for the Pacific market but also was preferred in the Canada market. As sales in the Pacific area shot up, product costs decreased, which lowered the price of the somewhat less suitable but still well-liked product in Canada, making it preferred. Our advice is that a firm should try not to create a product which partially meets the needs of multiple markets or if a firm does, dont expect it to become a grand success as it may end up flopping in all of your targeted markets. Good luck! Sales Forecast A good sales forecast is very important because it helps avoid stockouts on the one hand and high inventory levels on the other. To find out which sales forecast seems to be reasonable for the next term, you should first take a look at industry sales volume forecasts (#31). This study gives an overview of the past and future sales volume for all market regions. As mentioned in the book the study gives an overview, and therefore the major problem is, that it assumes current marketing activities of all firms in the industry to stay at the same level, or to continue their present course, which most often is not the case. Another problem with this study is, that especially when entering a new market the forecasts are often to optimistic. You should take a look at your marketing program and those of rivals. Furthermore one should also consider that the marketing research study # 31 doesnt account for unfilled orders. Consideration should be given to the population growth and the economic figures of the region. A knowledge of the stage for the product life cycle of your product, or the market, and how accepted the product composition is, are all important points of concern. To get information about your brand sales forecast you can use brand sales volume forecast (#32). You can also make your own calculation by multiplying the industry sales forecast with your market share forecast. In general its better to be a conservative in your forecasts. This is because it is better to gain more profits than forecasted than visa versa.